NZH VIVA: IN BLOOM
Concept Art / Development
NZH Viva is a premium market leader in delivering audiences local insight and trends which are current and upcoming, with an international perspective on how to live fashionably in an engaging and inclusive style, and everything else that compliments lifestyle. I was asked create a compelling and engaging campaign to draw new interest across the viva platforms while still retaining the current audience, which has longevity, fluidity, and scalability.
My concept artwork, 'In Bloom', was heavily inspired by nature as in my mind there are two things that never go out of style when it comes to fashion; the colour black, and using nature as a source of inspiration, whether that be shape, colour or texture for example.
Lead Designer: Sean Harris
Executive Creative Director: Jon Coles
Creative Director: Justine Black
Project Manager: Hayley Gillespie