AUTUMN CAMPAIGN 2018
Brand Identity / Print / Digital / Preroll
This domestic visitor marketing campaign continues to change perceptions of and position Rotorua as an exciting, vibrant, high quality destination for New Zealanders to visit more often by highlighting both the natural assets and a range of paid for activities in an aspirational, creative and innovative way.
Lead Designer: Sean Harris
Executive Creative Director: Jon Coles
Copywriter/Creative: Graham Stride